Sandwell company Sandstone Yoga & Pilates has opened its third franchise, in Bearwood.
Black Country Growth Hub had originally spoken with business owner Michelle Nicklin, who wanted to gain new contacts to help the business achieve its goals of opening more franchises. Our team quickly put Michelle in touch with key contacts at NatWest Boost and Aston Business School. Read our full case study on Sandstone Yoga by clicking here.
Entrepreneur and yoga instructor Lis Sheridan and her partner Kayley Hall negotiated a £35,000 funding package from Natwest. They used the funding to acquire an empty shop situated on Bearwood High Street and transform it into a yoga and pilates studio.
The former Natural Foods shop had stood empty for 18 months but has had new life breathed into it following a ten-week refurbishment programme. The new 152 square metre studio holds up to 25 people and also has two changing rooms and a reception area.
Lis and Kayley will run the studio with a team of ten self-employed yoga and pilates instructors initially. As the business grows it will recruit more teachers, as and when needed.
Lis practised yoga for ten years before training to become a yoga teacher herself and when she found out that Sandstone Yoga & Pilates was franchising, she felt it was the perfect opportunity to take her own yoga to the next level while changing direction in her career.
She was previously a senior teacher and acting deputy head in a secondary school but after deciding to leave her job in education to travel to far flung places to visit shalas – places of yoga – Lis’s dream of having her own yoga studio took root.
She is now realising that dream at the Bearwood studio with the help of the Natwest funding and bringing yoga to as many people as possible, from complete beginners to qualified teachers looking to develop their practice.
Natwest provided budgeting advice and working out what was viable for the franchise business, as well as the actual funding.
In 2017 Bliss Yoga was rebranded as Sandstone Yoga to support its new franchise opportunities. The Bearwood branch is the third franchise to open in the Midlands.
Read the full article at the ThinkSandwell website here