New entertainment venue to open at the Waterfront

Red by Night is the latest addition to the Waterfront, bringing live comedy and music to the area. Owners, Vicki Wilkes and her husband Darren plan to open their doors to the public later this month.

Dan Carins, Finance and Productivity Lead for the Black Country Growth Hub reached out to Vicki after she had made an initial enquiry. After discussing their plans, Dan decided to put Vicki in touch with the excellent team at Dudley Council to progress this further and make their vision a reality.

After speaking to both the BC Growth Hub and Dudley Council, the couple were able to secure a prime location for their new venture.

Vicki & Darren are investing £250,000 into the rundown unit to transform it, mainly utilising Darren’s engineering skills. There will be industrial themes with the bar being created from the side of an old canal barge.

The venue had been empty for over 10 years and was known as PJs bar in a previous life.

Vicki commented:

"Darren and I have worked together for a long time and ran a successful engineering business, based in Brierley Hill, so we know the area well and remember those fantastic nights out at the Waterfront all those years ago. In our old jobs, we’ve been lucky enough to travel the world and work with huge global corporations. But three years ago we sold the business and after some soul searching and toying with the idea of opening a bar in Austria, we decided the Waterfront was the place we wanted to be."

The bar has been named Red by Night, to honour the Black Country’s industrial heritage and will be the 43rd new business to open at the Waterfront since Dudley Council secured Enterprise Zone status for the area in 2017.

Vicki adds:

"If anyone had asked me ten years ago, where I saw myself in the future, I would never have dreamed of being where we are now. We want everyone to feel welcome and plan to have student nights when the new music university “Resonance” opens but on the whole we’ll generally be tailoring to a more mature crowd. We plan to have a range of different styles of music, live bands, comedy and regular open mic nights. We’re also really grateful for the support from Dudley Council to help guide us through the planning and licensing processes and from Dudley Business First for their business advice as we apply for the benefits of being within the enterprise zone."

Vicki & Darren are planning to employ around 15 members of staff, including bar manager Rachel Marson, who used to manage the bar when it was known as PJs. This will help to increase the number of people working at the Waterfront and will contribute to the expanding retail and leisure opportunities available to those within the local area of Brierley Hill and beyond.

The venue will officially open its doors from the 26th October 2019 and will be open from Wednesday to Sunday each week. You can find out more information by searching for Red By Night on Facebook.

Read more of this story or find out more about the DY5 Enterprise Zone at the Dudley Business First website.