Love Writing Co draws on expert guidance to enter a new marketplace


Love Writing Co is based in Tipton creates writing products to make learning to write easier and more fun for children.

Surlender, co-founder of the company, aims to improve the process of learning to write after experiencing how difficult it was as a child to teach herself and her 5 siblings with limited products available at the time.



Surlender contacted the Black Country LEP Growth Hub business support team for guidance on entering a new marketplace and launching a new product in the retail space.

The company had limited experience operating in this area before and wanted to ensure it would help them to grow.



The BCGH team referred Surlender to the Experts in Residence programme.

A mentoring programme set up by the Black Country LEP Growth Hub to support post-start and micro-businesses who fall outside of the SME requirements and often are overlooked. Businesses are matched with a mentor to help them with specific goals.



Love Writing Co were matched with Sally Pepper, a retail specialist with over 5 years of experience.

Sally helped Surlender to create an effective, focused and clear strategy for the retail launch of the new products and has helped the business find the right retailers to approach.

The company are now looking into investment opportunities and are continuing to work hard in order to grow.


Sally is an expert in working within retail space and full of ideas and insights on what works – very pleased with her support.

BCGH have been a great help with finding mentors to help support the business and support with funding enquiries

– Surlender Pendress,

Love Writing Co